Campaigns

Campaigns allows you to quickly and easily create/edit all merchandizing campaigns the web studio supports including Alternative Products, Category Promotion, HTML Banner, Image Banner and Landing Page.

Alternative Products Campaign

The Alternative Products Campaign allows you to promote products from one category when a search term hits another category. For example, you can promote products from the category “Dark Chocolate Gummy Bear Giftsets” when someone is searching for “Candy”.

Campaign Type

Select the Alternative Products option from the campaign type pull-down menu.

Search Term

Enter the search term to be linked to the promoted category.

Only a single search term or category can be selected for each alternative products campaign.

Promoted Category

Select the promoted category from the auto complete function.

Let’s assume for example that you own a sporting goods shop and you do not carry the brand "Adidas". You can select the search term "Adidas Running Shoes" to trigger the campaign and the new hot Nike running shoes as the promoted category that will be displayed instead with a message such as:

We couldn't find "Adidas Running Shoes" and thought you might like these instead.

This message is customizable and the Celebros team can assist you in customizing it.

Category Promotion Campaign

The Category promotion campaign is a great tool which enables you the control the search result sets for specific triggers by allowing you to promote multiple categories in the confines of a specific scenario, to boost specific business objectives.

Here are a few examples of category promotion campaigns:

• Let’s assume your baby products store has a new supplier for organic baby products. To launch this new vendor product, you can create the following campaign: When a shopper search query hits the following categories: “baby wear” and “gifts for new mothers” boost the products under these attributes by 80% “Pastel” (color) and “Organic” (fabric type).
• Let’s say your Pet store just started selling cat training accessories. To promote these products you will create the following campaign: When a shopper’s search query hits these categories: “cat training gear” and “cat treats for trainers” boost the products under these attributes by 50% “Miracle” (Brand) and “Slim” (fat factor) by 90%.
• In these examples, the system will override the relevancy algorithm and assign these products with a higher rank in the search results than what they would have received via the relevancy algorithm alone.

Campaign Name

Type in the name you have chosen for the campaign. Make sure to enter an informative name to assist you in tracking your campaigns.

A good name will be: Nike Running Shoes Xmas Sale

A bad name will be: Campaign No. 124 sale

Campaign Type

The campaign type selector allows you to select the campaign type you want to create. The relevant fields below will change according to the campaign type selected.

Category Trigger

The Category promotion campaign can be activated by a number of category triggers and you must select one from the dropdown:

Whenever the system will detect a search query that hits any of the campaign-related categories the campaign will be activated according to the selections you made.

Boost

Select the boosting position you wish to assign for these categories.

Selecting “Min” means these categories will receive a negative boost, thus placing their related products at the bottom of the search result product list.

Selecting "Max" means these categories will receive a positive boost, thus placing their related products at the top of the search result product list.

Promoted Attributes

Select the attribute you wish to promote, such as Brand, Model, Color, etc. from the drop-down menu:

Attribute Group Value

Select the attribute-specific value you wish to promote. For example - if you selected Brand as your attribute, you can select Nike as the attribute group value. If you placed the booster to Max this will result in Nike shoes being displayed first in the search results whenever this campaign's trigger is being tapped.

Campaign Start Date

Select the campaign activation date from the calendar widget

Campaign End Date

Select the campaign end date from the calendar widget. If you wish the campaign to run until further notice (no end date you can leave the end date empty.

Activation Selector

You can select to activate the campaign now, which means either activating is as soon as you save and publish if you selected today as your activation date, or automatic activation by the system if you selected a later date. Campaign with a "Later" activation status will appear as paused in all the campaign lists.

Close Button

Clicking the Close button will close the create campaign window and discard all the work you did on this specific campaign.

Create Campaign Button

Clicking the create button will create the campaign in the system. Once a campaign is created you can edit, delete or pause it. Don't forget to save your work!!

HTML Banner Campaign

Type Selector

Select the HTML Banner campaign type from the campaign type selector

Category

Select a category from the auto complete function that will activate the campaign. Only a single category can be selected for each Image Banner campaign.

Banner Type

You can add banner source in two ways:

• HTML Code: you then need to enter the HTML code into the HTML Code field.
  
• Iframe: you then need to supply the URL to the page / banner that should load in the Iframe.
  

Once the Campaign is saved you can select it in the list of campaigns and use the Preview button to open a preview window where you can view the banner.

Image Banner Campaign

Type

Select Image Banner from the campaign type selector

Category

Select a category from the auto complete function that will activate the campaign. Only a single category can be selected for each Image Banner campaign.

Content URL

Type in the link pointing to the location this banner image is stored in, so the system can retrieve it when the campaign is activated.

Target URL

If this is meant to be a clickable banner, type in the link to which shoppers clicking on this banner will be directed to.

Once the Campaign is saved you can select it in the list of campaigns and use the Preview button to open a preview window where you can view the banner.

Landing Page Campaign

The landing page campaign allows you to display a specific landing page whenever a shopper searches for a specific search term or category.

Type Selector

Select the Landing Page from the type pull-down menu.

Search Term

Enter the search term that will activate the campaign. Only a single search term can be selected for each Landing page campaign.

Target URL

Enter the link to the page the system will display to users who entered a search query that activated the campaign.

Once the Campaign is saved you can select it in the list of campaigns and use the Preview button to open a new browser tab where you can view the landing page.